Associate Creative Director in Kansas City
How we convinced a client to pay us to play video games
eCycleLand
E-waste is a massive problem. And as gaming continues to grow, so do the landfills. Ewaste has even seeped its way into the gaming world itself. So how do we show gamers a new way to handle their waste? By exposing how even in the most utopic of games, there's an e-waste problem.
We brought Intel into Animal Crossing. Creating the first ever, eycling center where you can bring your old, rusted waste and eCycle it into a brand new piece of tech.
(There wasn't room for this in the case study, but I got so good at pixel art that my patterns were featured on Animal Crossing's pattern making discords.)
🏆
CANNES: Bronze, 2 shortlist
ANDYs: Gold
ADC: 1 gold, 1 merit
ONE SHOW: Merit
NEW YORK FESTIVAL: Finalist
GERETY AWARDS: Shortlist
WEBBY: Honoree
JAYCHIAT: Shortlist
CAMPAIGN AD NET ZERO AWARD
📣
Ad Age / Ad Week / Little Black Book / Ads of the World / Nintendo News / Gaming Deputy / WCC Tech
How to ~connect~ with Boomers
BoomerBook
We were big on Twitter, but our FB content sucked because of Best Practices.
But guess who puts up numbers on Facebook? Your Mom …and Dad.
So we started posting like a Boomer - and shattered all of Facebook’s benchmarks.
🏆
CANNES:
Bronze - Use of Humor
Bronze - Organic Reach & Influence
Bronze - Comm Mgmt
Shortlist - Engagement Strategies
Shortlist - Brand Experience, Use of Humor
How to use psychopaths to sell Frostys
Wendy's
All Chill. No Kill.
Spooky Season is the time of year that monsters come out of hiding to do what they do best.
But Wendy’s just dropped the Pumpkin Spice Frosty.
And now that they’ve got their hands on it, the power of the newest fall flavored-treat has transformed every demon and psychopath into a calm, laid back person.
How to remind everyone that a bong is the anthem of technology
Bringing Back
the Intel Bong
The Intel Bong was created 30 years ago to make the invisible chips inside PCs, visible.
So we brought back our four iconic notes and made them mean more than ever, to more people than ever.
How to get people to propose to a race car
NASCAR Chicago Street Race
NASCAR was coming to a city owned by McDonalds and Wendy's needed to find a way to take over the town. So we channeled our inner metal head, took over the L, and designed a NASCAR + suit with all the bacon and lightning you could ever want. 🤘💀 🤘
📣
How to get a couple of hee haaw's out of laptop features
Intel Core
Step Ahead,
Step Behind
The friend combo we all love: The Slacker and The Overachiever. We put this duo side by side to show off all the capabilities Intel Core’s laptop has.
How to write dad jokes for Jamie Foxx
Intel Evo
Laptops. Evolved.
Convince an entire generation that PCs are in? Lol, no problem. Luckily, we had the help of Jamie Foxx and his daughter Corrine to rethink the age-old myth, 'parents know best.'
How to become a hand model AND raise $$ for cancer survivors
Cure Search
Relatively unknown to the general public are the devastating life-long health struggles that most childhood cancer survivors will endure as a result of current toxic treatments.
CureSearch is reaching out to corporations for donations to help further cancer research so every child diagnosed with cancer has the opportunity to live a life free of debilitating side effects.
Ocrevus
Ocrevus is an MS medication that allows patients to walk away from the burden of daily pills and weekly injections, and get after their MS with just two infusions a year. Through a break-up letter, real patients let MS know that they have found a new treatment and the means to live their life more freely.